An important economic agreement has been signed between Consorzio Promovetro and Maison Pierre Cardin. It will give great opportunities to the Murano Glass companies and to the Vetro Artistico® Murano trademark, taking the best Murano glass craftsmanship tradition inside Palais Lumière the famous and futuristic building that the stylist Pierre Cardin is erecting in the area of Maghera.
The agreement has been presented this morning at the Sale Apollinee of Gran Teatro la Fenice in Venice, and its protagonist is, off course, the Vetro Artistico® Murano trademark.
Every public and private space of Palais Lumière will be decorated with Vetro Artistico® Murano glass; every time glass will be used in one of the 1500 flats, it will have been produced in the island of Murano, and characterised by the Vetro Artistico® Murano trademark.
Flats and common area thus will also be enlightened and decorated with Murano Glass, the products of the last manufacturing field of Venice; not only chandeliers, but also appliqués, lamps, vases objects, sculptures and any kind of glass products will be considered suitable for this new building which will be set up among Venice and its mainland.
Economically speaking this will represent for Murano a 20/25 million € of possible incoming, thus it will lead to more job opportunities for the Murano glass companies and its workers, but also a revitalization of its art.
And also more hope for those living in the island and in Venice. A new initiative which will take Murano glass to a new evolution of its tradition.
To say nothing about the other initiatives which will have Vetro Artistico® Murano as a great protagonist, the realisations of glass art exhibitions and the collaboration with University of Design, which is located in the building.
“Murano has to rise again and to bring back its one thousand years old tradition” – says Rodrigo Basilicati, nephew of Pierre Cardin. “In the last decades, due to globalization and mass media, all differences are disappearing. One who has opened a company in Italy during the last ten years, would be able to produce basically at the same level of a Chinese company of the same age”.
The closure of many glass companies in Murano represents the lost of a cultural heritage for the entire world”.
“Murano Glass companies have to open their activities once again, before we loose a generation of workers, or the retired glass masters wont’ be able to transmit their knowledge”.
We also need to work with local companies, to have a smaller transport impact, in building Palais Lumière.
“Our aim is to get the a Leed certification, in order to reach the “zero emission” target; mobility off course is a important issue in the field of CO2 emission in the atmosphere, before and after the building of the palace”.
“Murano Glass is a excellence for Venice, Veneto and “Made in Italy”, just like Maison Cardin”- says Luciano Gambaro – President of Consorzio Promovetro. “To place side by side Vetro Artistico® Murano and Pierre Cardin in a outstanding and courageous project, just like Palais Lumière, and off course a big honour to us. We strongly believe that this undeniable economic opportunity will also represent an international stage useful to promote and explain the Vetro Artistico® Murano trademark.
We are grateful to Rodrigo Basilicati and Pierre Cardin who strongly wanted our art and our craftsmanship’s excellence.
The press conference has also been the occasion to donate to the Maison Pierre Cardin a splendid glass sculptures representing the prototype of Palais Lumière. During the signature of the contract, the trademark Vetro Artistico® Murano was placed on the glass sculptures, to represent the collaboration between Consorzio Promovetro and Maison Pierre Cardin. This unreleased work of art is about 40 cm tall, in crystal and clear green glass realised by a Murano glass craftsman.