After initiatives such as Glass Matters and Glass Archipelago, Murano Glass Street Art continued the innovative path undertaken by the Consorzio Promovetro Murano, reaching the number of 2,000 visitors.
Murano Glass Street Art brought together Murano glass masters and internationally renowned street artists, this way Murano developed crossovers and alliances with the world of street art, which seems so far away but also has a lot in common with its own sphere.
The result is surprising and of great impact
The exhibition took place inside of Effetre Murano glass factory during the third edition of The Venice Glass Week. From 7 to 15 September, thousands of visitors discovered glass pieces made by 14 companies that are lincesed to display the Vetro Artistico® Murano trademark: AAV Barbini Specchi Veneziani, Effetre Murano, La Perla Veneziana, NicolaMoretti, Simone Giovanni Cenedese Murano, Massimiliano Schiavon Art Team, Ercole Moretti, Zanetti Murano, Tiozzo Sergio di Claudio Tiozzo, La Fornasotta, Costantini Glass Beads, Gambaro & Tagliapietra, Wave Murano Glass and Vetrate Artistiche Murano. At the Effetre, Alessio-b, Centro Canesio, Joys, Made514, Tony Gallo, Orion, Zero Mentale and Vesod showed their skills under the coordination of Carlo Silvestrin.
During the evening of Tuesday 10th September, Effetre opened its doors for an exclusive opening event characterized by live performances, DJ sets and aperitifs, where hundreds of visitors enjoyed suggestive spaces of the furnace to admire the works of art of the masters and street artists.
“This year, we wanted to put colour – which is one of the distinctive features of Murano glass – at the heart of reflection on the relationship between art and glass,” explained Luciano Gambaro, the President of Consorzio Promovetro Murano. “We realize that the promotion initiatives for the Vetro Artistico® Murano trademark must always champion the history of our companies and the vast expertise of all of the workers in the glass industry. This syngergy with Street Art helps to portray our values in a contemporary, global way.”
The activity is funded by Veneto Region and Chambre of Commerce Venezia Rovigo.